BROOKLYN, N.Y., Nov. 30, 2018 /PRNewswire/ — Bloombird today announces the formation of its own brand commercialization and holding company, Bloombird Group, offering consumers a diversified portfolio of innovative brands to tackle marketplace complacency and encourage competitive differentiation.

Bloombird Group’s management team, together with its joint partners, will identify and rapidly commercialize successful consumer-focused brands, creating smart industry disruption that benefits the customer, while providing profitable short and long-term results to investors and financial partners.

The Company’s concentration in the fiscal year beginning January 1st will be to diversify into as many markets feasible within its sectors of focus, and extend the Bloombird brand portfolio further; where stature can be relied upon to reduce barriers to entry.

Bloombird Group will focus on the following capabilities, to drive profitable growth, while delivering delightful and surprisingly fun consumer experiences:

  • Identifying opportunities in geographies or market segments where consumers are underserved through extensive institutionalized market research.
  • Working with entrepreneurs to identify and commercialize innovative and exciting new services, business models and technologies.
  • Providing financial, operational and marketing expertise to our portfolio brands, enabling rapid growth either organically, through acquisitions, or brand-led turnarounds.
  • Implementing our unique purpose-led, Bloombird touch and customer service prowess to create truly astronomical companies.

“We seek a challenge in every venture, and every market entered,” says Eric Alexander, Executive Vice President & Global Chief Growth Officer, “to oppose the status quo, disrupt industry giants, and provide better quality products and services than competitors in complacent and evolving markets.”

About Bloombird Group
Bloombird is built around a desire to delight. We’re an industry challenger, a notoriously cheeky upstart that creates smart disruption, through a purpose-led, diversified group of brands with a restless spirit of entrepreneurialism. For more information, please visit https://www.bloombird.org.

Media Contacts
Bloombird US Media Relations
[email protected]

Source: Bloombird Group